
WORKSHOPS / BRAND strategy

brand strategy 101: student WORKSHOP

This sought-after course teaches participants the fundamentals of brand strategy. First, you have to know the complete background of the brand, and where it intends to go before we can explore the brand’s visual expression. Giving the brand core principles and beliefs makes it approachable to consumers.

investment DETAILS
This program course aims to help you master your brand strategy skills. You will learn to guide executives, managers, and stakeholders responsible for the brand’s success to define and align their brand strategy with creative expression.
BRAND RESEARCH & AUDIT
MARKET POSITIONing
BRAND ARCHITECTURE
AUDIENCE PERSONAS
10-STEP FORMULA
CORE PRINCIPLES
Course Name: Brand Strategy 101
Instructor: Jeffrey Damm, Founder of Sana
Time: Two Hour Session
Location: Online Live Presentation
$550
Talk to an advisor: 727.645.3621

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