Case Study 2

WORK / CASE STUDY

A brand built
with brilliance

Every brand has a story, a point of view, and a reason to matter. Our work is to uncover what makes that brand distinctive, define it with clarity, and bring it to life through meaningful expression. This case study takes you inside that process—from the strategic thinking that establishes the foundation to the creative expression that makes the brand recognizable, relevant, and ready for what comes next.

sixwatch

business sector

Managed IT Services & Security

DISCIPLINES

Brand Compass™

» Research & Insights

» Brand Workshop

» Brand Formulation

Brand Expression™

» Visual Identity

» Verbal Identity

» Brand Applications

Brand Stewardship™

» Brand Guidelines

» Brand Implementation

» Brand Governance

OPPORTUNITY

John Owens founded Sixwatch to cater to business owners and like-minded entrepreneurs. With over 25 years of industry experience, Owens understands the challenges of finding reliable IT vendors and partners. He found that most of these services over-promised and under-delivered, providing little support when it was needed. This led to the establishment of Sixwatch. The business had a strong message with “We’ve got your six” a military tactic for protection, but their brand story needed to come alive with a strong visual and verbal personality.

SOLUTION

Sana gave Sixwatch, a local Managed IT services company, a complete brand refresh. We began by understanding the company’s background, goals, customers, journey, competitive landscape, and current position to establish a clear brand strategy.

We then developed Sixwatch’s visual and verbal identity, defining how the brand should look, sound, and communicate. With the strategy and creative expression complete, we developed a brand activation and rollout plan to bring the refreshed brand to life.

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