Our Approach

AGENCY / OUR APPROACH

OUR METHODOLOGY for BUILDING ALLURING BRANDS

Our data-driven methodology empowers you to navigate the competitive landscape and chart a course toward long-term brand success. Each phase of our brand-building process is meticulously crafted to enhance brand equity and expand your market share. Let’s collaborate to unleash your brand’s full potential.

PHASE 1 — STRATEGY

A DEEP DIVE is important to understand the full background of the brand and its future goals. Giving the brand its own personality and beliefs makes it more relatable to consumers. Our strategy begins with our exclusive Brand Compass, a co~creation workshop instructed by industry experts, a brand audit, brand research, competitive analysis, and a 10-step brand-building formulation. The package also includes a review of presentations, worksheet exercises, and is delivered with the company’s core principles dossier.

A. DISCOVERY:
Findings Summary
Customer Research
Brand Positioning Evaluation
Brand Architecture
Website Evaluation
Competitive Analysis
Findings Dossier

B. FORMULATION:
Brand Compass Workshop
Customer Experience Journey
Brand Positioning
Brand Core Principles
Brand Architecture
10-Step Formulation
Brand Strategy Dossier

PHASE 2 — EXPRESSION

VISUAL IDENTITY encapsulates all the brand elements that you will use to express what your brand is about, and what it stands for. Outlining these in the brand guidelines is absolutely necessary if you want to achieve consistency within your brand.

Logo Treatments
Brand Colors
ICONOGRAPHY

House Typefaces
Brand Imagery
brand guide poster

VERBAL PERSONALITY is having a strong brand voice and tone that is expressed primarily within written media needs to be outlined to coincide with all the visual material.

BRAND NARRATIVE
BRAND VOICE & TONE
VOICE FRAMEWORK

CONTENT GUIDELINES
WE ARE & WE ARE NOT
VALUES & VIRTUES

PHASE 3 — ACTIVATION

LAUNCH PLANNING is a crucial process that allows your brand to make a powerful entrance into the market while minimizing potential risks. It involves careful and deliberate brand planning to ensure that the launch of your brand is successful. Launching a brand is a multifaceted task that presents both opportunities and risks. It’s important to make sure that internal stakeholders are in agreement regarding the new brand, and to unite employees in support of the company’s future. These initial steps are vital for setting the stage for a successful brand launch.

BRAND LAUNCH STRATEGY
BRAND GUIDELINES BOOK

BRAND TRAINING
BRAND ASSET SUITE INTRANET

PHASE 4 — MARKETING

TRADITIONAL PACKAGE is print collateral that can solidify a company’s brand image and help to build trust with customers. It is often kept for longer than digital materials, making it a valuable tool for long-term marketing efforts.

tri-FOLD BROCHURE
POCKET FOLDER
CATALOG ENVELOPE

STATIONERY SYSTEMS
SELL SHEETS
DIRECT MAIL

DIGITAL PACKAGE is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

WEBSITE DESIGN
SOCIAL PROFILES & BANNERS
VIDEO CONFERENCE BACKGROUNDS

SOCIAL AD TEMPLATES
EMAIL CAMPAIGN TEMPLATES
PRESENTATION SLIDE DECKS

PHASE 5 — CONSULTANCY

OUR ELITE TEAM at Sana is comprised of talented brand strategists, brand developers, brand managers, creative directors, and communication experts. We are here to help you increase brand awareness and consistency while enhancing independence in brand implementation from both traditional and digital marketing. We empower everyday communication related to ongoing projects, collect feedback, and provide guidance to every involved party — employees, consultants, vendors, subcontractors, agencies, etc.

BRAND CONSULTATION
ASSET SUITE MANAGEMENT
MARKETING APPROVAL

EXECUTIVE TRAINING
CREATIVE DIRECTION
BRAND GOVERNANCE