EXPERTISE / OVERVIEW
align your business
to a brilliant future
1. BRAND REFRESH
Even the best branding has a shelf life. It should last for a while, but it will eventually need to be replaced. If your current branding looks like it belongs in a different decade, it’s time for a brand refresh. The most basic branding level, the brand refresh, is best for businesses with relatively simple needs.
Brand Discovery
Brand Audit
Brand Compass Workshop
Core Principles
Visual Expression
Verbal Personality
Brand Messaging Strategy
Brand Guide Poster
2. FRESH BRAND
Whether you’re a startup or an established enterprise with a global presence, rebranding is complicated by the size and complexity of its business model. Your branding’s job is to share your brand story. It should allow your customers to easily identify what you’re about and if it doesn’t do this effectively, a fresh brand is needed.
Brand Discovery
Brand Audit
Brand Compass Workshop
Internal Research
Customer Research
Brand Positioning
Brand Architecture
Brand Naming
Core Principles
Customer Journey Map
Visual Expression
Verbal Personality
Brand Messaging Strategy
Brand Guide Poster
What sets us apart is our ability to capture the core essence of a business and translate it into a compelling brand narrative that resonates with stakeholders, employees, and customers alike.
BRAND disciplines & MASTERY
BRAND RESEARCH
Brand Equity Research
Brand Positioning Development
Positioning Evaluation
Customer Experience Journey
Analysis and Findings Dossier
Communications Optimization
Product and Service Innovation
BRAND STRATEGY
Brand Compass Workshop
Brand Strategy Consulting
Company and Product Naming
Brand Architecture
Define Your North Star
Develop Brand Core Principles
Brand Positioning
BRAND EXPRESSION
Corporate Identity
Brand Visual Expression
Brand Voice and Tone
Brand Launch Strategies
Website and Social Creative
Sales Tools and Training
Brand Collateral and Execution
BRAND MANAGEMENT
Brand Standards Guideline Book
Infusing the Brand into Hiring
Executive Brand Training
Brand Tracking and Measurement
Brand Governance
Brand and Design Support
Brand Asset Suite Intranet
client testimonials
We are thrilled to share our experience with Sana Branding. Their design work is nothing short of excellent, and their customer service is truly amazing. From the very beginning, they took the time to understand our culture and values, ensuring that every aspect of our brand was captured perfectly. They helped us articulate what we do in a clear and compelling way, putting a beautiful bow on our brand. The new visual identity they created not only reflects our mission and vision but also resonates deeply with our audience. We couldn’t be happier with the results and highly recommend Sana Branding to any organization looking to elevate its brand.
JOHN OWENS
CEO of Sixwatch
sixwatch.com
Savage is anchored in a spirit of continuous excellence. Our brand is no exception. To succeed in our mission, we must present ourselves in a compelling and captivating way. From our system of core principles, visual identity, messaging voice, tone, and color scheme, we all must utilize these standards to create meaningful, lasting connections. As we open new ports to the world, I’m proud of what our brand creative agency, Sana Branding, has designed and we’re excited to show our new brand to the world. We are writing a new historical chapter at A.R. Savage & Son, and I couldn’t be more excited. Our brand has evolved to its best version yet. Now more than ever we can steer through the shoalwater of international trade – thanks to Jeff and his team!
MIKE AUGUSTINE
COO of A. R. Savage & Son
arsavage.com
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